R&L Automations

About

Built by people who understand how small businesses actually operate.

R&L Automations is led by Rich and Lynn Ross, equal partners who combine technical engineering experience with practical business operations knowledge.

We build and manage websites, automation systems, and business tools for small businesses that need dependable technology without adding another complicated responsibility to their workload. Our work is designed around how the business already operates — not around forcing the business into a collection of disconnected software.

R&L Automations is operated by Lund Services LLC and is based in North Dakota.

Rich Ross and Lynn Ross, founders of R&L Automations
Rich & Lynn Ross · Founders

The partners

Rich Ross

Technology, engineering, and reliable systems

Rich brings experience in computer science, software engineering, construction, oil and gas, and other environments where reliability and practical problem-solving matter.

His role includes system architecture, development, hosting infrastructure, integrations, automation workflows, monitoring, and ongoing technical support. His background helps ensure that R&L systems are not only visually polished, but also secure, maintainable, and built to perform reliably in everyday business use.

Rich approaches technology as a working tool — not a novelty. Every system should solve a real problem, remain understandable, and reduce the burden placed on the business owner.

Lynn Ross

Business operations, administration, and client experience

Lynn holds a Master of Business Administration and brings more than a decade of experience across front-office administration, bookkeeping, accounting, and business operations management.

Her role focuses on understanding how each client's business functions, organizing information and workflows, shaping the customer experience, and ensuring that the finished system is practical for both the business owner and their customers.

Because she has worked directly inside day-to-day business operations, Lynn understands the administrative pressure created by missed calls, scattered information, repetitive tasks, unclear processes, and systems that require too much manual attention.

R&L Automations building and monitoring a client system
Building and monitoring the systems we manage
Rich and Lynn Ross reviewing a system design together
Reviewing a build together

How we work

Two perspectives. One managed system.

Rich evaluates the technical architecture and reliability of each system. Lynn evaluates how it fits into the client's actual workflow, customer service, and administrative operations.

That combination allows R&L Automations to manage the full picture — from what customers see to what happens behind the scenes.

We build it, host it, maintain it, monitor it, and support it. Clients receive one managed service rather than a collection of tools they are expected to assemble and troubleshoot themselves.

North Dakota owned and operated.

Ready to get your business online?